Saturday, June 4, 2011

Ice Cream Wars in China








Ice cream at McDonalds is only 2 RMB (about fifty cents). Who will win the market share, I wonder?




According to data from the Chinese Center for Disease Control and Prevention, approximately 59.5% of Chinese youth reported eating ice cream in 1998.




Today, more than 76% of Chinese youth love the sweet treat, and regularly eat ice cream.

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