There are many reasons for the growing popularity (and profits) of Western-style fast food companies, in the United States as well as in China. Three important profit-making principles for fast food, anywhere in the world, are desirability (How can the company make the public demand its product?), availability, and low cost. By the end of our trip, it was painfully clear to us that McDonald's and KFC satisfy all three principles.
KFC and McDonald's modify their menus, offering familiar Chinese flavors (in addition to standard American fare).
*Red soybean McFlurries
*Ice cream cones include the option of Purple Sweet Potato and Honeydew Melon syrup: